ABC Family Announces New Name: Freeform

By Marisa Dabney | Oct 6th, 2015

ABC Family changes its name to Freeform on January 12th! The network's new name reflects our ongoing priority to super-serve Becomers, fans on that epic adventure of becoming an adult—from first kiss to first kid! ABC Family President Tom Ascheim says, "Freeform evokes the spirit and adventure of our audience" and that "Freeform will deliver new, exciting original content as well as all the favorite shows our viewers already love on ABC Family."

The launch of the Freeform name will coincide with the winter premieres of Pretty Little Liars, The Fosters, Young and Hungry and Baby Daddy. Freeform will also have the world premiere of two new original series, Shadowhunters and Recovery Road.

So get ready! ABC Family becomes Freeform on January 12th!


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